Salesforce.com has decided to withdraw its applications to trademark the term "social enterprise" following objections from social organizations who held that the term was understood to describe businesses with a social purpose, it said Tuesday. The enterprise cloud computing company, which has used the term social enterprise to highlight the use of social media and related technologies by businesses to link with customers, partners, and employees, also said it will look to remove any references to social enterprise in its marketing materials in the future.
Wednesday, September 5, 2012
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